During the session, you'll get to hear from top experts in association membership including:
Sue Bowman of The Haefer Group;
Don Dea of Fusion Productions
Sheri Jacobs, CAE of Avenue M Group
Sarah Sladek, of XYZ University and author of The End of Membership As We Know It
I am really excited about the session design: it is built so that you'll walk away with a core outline of the steps that YOU should take to re-assess YOUR Association's membership model. Plus, you'll have the chance to spend small group time with these leading consultants to get advice specific to your individual needs.
If you're already planning to be at #ASAE11, I hope you'll join us for "Chart the Course for Your Association’s Future Membership Model" on Monday, August 8 at 1:30 in Room 223. If this sounds interesting but you hadn't yet decided to attend, register today -- I don't think you'll be able to find another opportunity to be led through this type of program with this number of association membership experts.
First introduced by Ludwig von Bertalanffy, Systems Theory outlines a broader set of principles that theorize how both mechanical and organic systems operate. In Systems Theory, mechanical systems are generally “closed systems”, which are more predefined, less complex and less subject to outside influence. Organic systems are “open systems”, constantly evolving, highly complex and always viewed in the context of their operating environment. But Systems Theory also adds additional thinking lenses to the conversation that I think are important: for example, open systems theory suggests that the boundaries of an organization – what is (or is not) a part of an organization is constantly open to change. Unlike an organism which typically is defined by a “body”, “colony” or similar defined unit, this allows a much more fluid and inclusive way of thinking that I believe better fits an association which may extend its reach at various time through creating conversations beyond its formal boundaries, establishing temporary strategic alliances, or suspending activity in a particular element of its plan of work while maintaining the capacity to reactivate that element at a later time.
For more about Systems Theory, check out the nice quick overview on enotes.com. A few more links of interest include 1) a discussion of closed system approaches to organization theory, 2) discussions around iPad and Android as open and closed systems and 3) one opinion that iPad's closed system approach may at least one great advantage.
What are your thoughts?
1) Diversity is not within people -it is the relationship between people. (think about that the next time you are told that a diverse candidate is coming in for an interview.)
2) Think about who you regularly talk with, work with, and socialize with. Is the group diverse? Are you sure to listen to all perspectives? How might these folks be considered your personal board of directors?
3) More diverse teams build better solutions, often outperforming "smart" teams.
4) Seek input from all parts of your organization, not just your immediate team.
Great session. I wonder how the restaurant at the Denver Airport that posted this cool diagram of their employees homelands leverage the power inherent in the diversity of their team?

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and the state restaurant associations. Two key take-aways from the conversation:
1) NRA involved state associations in its strategic planning process as key players at the table.
2) Staff leaders of the NRA and the independent council of state restaurant execs have quarterly conference calls to keep lines of communications open.
Together, these form a relationship that allows the organizations to work in concert when needed - while also allowing each the freedom to act with independence and autonomy at other times. Makes me think of a middle eastern saying I read during graduate studies:
Me against my brothers.
My brothers and I against my cousins.
My cousins and I against the world.
Change sometimes is best achieved through coalitions. Since you never know whom might be the best ally to overcome a future challenge, it's a smart idea to build the capacity to form alliances with even the most unlikely of partners.
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- Shut up.
- Be naive.
- Get curious.
- Show me.
- Record it.
Chris does a great job expounding on each of these, and I encourage you to read his full post.
In addition to what Chris has outlined, I'd also add two additional observational strategies that are best used in tandem.
First, it is important to review what Bronislaw Malinowski referred to as the corpus inscriptum - the writings about a topic, especially the formal rules or instructions. In our modern world, this might include what people say about an organization, program, product or service in social or traditional media, or in their correspondence to your organization. But corpus inscriptum can be misleading because the reality is that people don't always accurately report what they actually do.
So, Malinowski adds that you must observe the imponderabilia of everyday life. In short, watch what people actually do. Whether this takes the form of being a "participant observer" among your customers, or crunching the numbers to see their activities, the fact is that what people actually do is a far more accurate reflection than what they say they do.
Thanks Chris for a great post -- and for making me think about how my own graduate studies in social anthropology relate to today.
A spot on leadership lesson.
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