If you work for an association or association management company, chances are that you will soon be asked to consider ways to evolve your association's membership model -- that is assuming that you aren't already knee-deep in that exploration. And chances are this will be your first time handling this type of project. That's why I am thrilled to be co-facilitating a three-hour session with Julie Koch, CAE of the Produce Marketing Association on setting a course to reinvent your association's membership model at this year's ASAE Annual Meeting.
During the session, you'll get to hear from top experts in association membership including:
Sue Bowman of The Haefer Group;
Don Dea of Fusion Productions
Sheri Jacobs, CAE of Avenue M Group
Sarah Sladek, of XYZ University and author of The End of Membership As We Know It
I am really excited about the session design: it is built so that you'll walk away with a core outline of the steps that YOU should take to re-assess YOUR Association's membership model. Plus, you'll have the chance to spend small group time with these leading consultants to get advice specific to your individual needs.
If you're already planning to be at #ASAE11, I hope you'll join us for "Chart the Course for Your Association’s Future Membership Model" on Monday, August 8 at 1:30 in Room 223. If this sounds interesting but you hadn't yet decided to attend, register today -- I don't think you'll be able to find another opportunity to be led through this type of program with this number of association membership experts.